Brian McIntyre Named 2012 Splaver/McHugh Award Recipient

CHICAGO -- Brian McIntyre, Senior Communications Advisor to NBA Commissioner David Stern, was named the winner of the 2012 Splaver/McHugh “Tribute to Excellence” Award last night during the NBA’s PR Meetings.
McIntyre assumed his current position in August 2010 after a three-decade career in the league’s public relations and communications departments. The award is given annually by the NBA Public Relations Directors’ Association to a current or former member of the NBA public relations family who has demonstrated an outstanding level of performance and service during his or her NBA career.
McIntyre began his NBA career in November 1981 as Director of Public Relations, and was named Vice President in 1989. Over nearly 30 years – 1982-2010 – McIntyre oversaw P.R. activities for every major NBA event, including The Finals, NBA All-Star, the NBA Draft, the NBA Draft Lottery, and the McDonald’s Championship.
Under his stewardship, the NBA’s Public Relations Department expanded to become the Communications Group, and in November 1997 he was named Senior Vice President. During his tenure, McIntyre helped launch both the WNBA and the NBA Development League. He also was instrumental in the development and implementation of many of the communications policies and procedures currently in place for all three leagues. The numerous NBA awards McIntyre created include the Defensive Player of the Year award, the Sixth Man Award, and the Most Improved Player. He was responsible for initiating White House visits by NBA championship teams, creating a media training program for players, instituting the use of satellite postgame feeds at major NBA events, and a host of other initiatives.
McIntyre’s influence also has extended in to the international realm of the sport. In conjunction with USA Basketball, McIntyre was actively involved in public relations planning, activities, and onsite execution of the 1992, 1996, 2000, 2004, and 2008 Olympics and the 1994, 2002, and 2006 World Championship of Basketball. McIntyre also has served as a member of the FIBA (International Basketball Federation) News Council and on the USA Basketball Media Advisory Committee.
The Professional Basketball Writers Association honored McIntyre in 2010 when the organization named its annual media relations tribute “The Brian McIntyre Media Relations Award.” And in 2011, the Naismith Memorial Basketball Hall of Fame honored McIntyre with the John W. Bunn Lifetime Achievement Award, the most prestigious award the organization presents outside of enshrinement.
A graduate of Loyola University of Chicago, McIntyre began his professional career with the Chicago Bulls, where he served as Director of Marketing and Media Information for three and a half years before joining the League office. The Splaver/McHugh award is named in memory of two of the most highly respected public relations executives in NBA history, Marc Splaver and Howie McHugh. Splaver, who passed away from leukemia in May 1978, was the Public Relations Director of the Washington Bullets for five seasons in the 1970’s. McHugh served for more than 40 years as the original Public Relations Director of the Boston Celtics.